These rules are unforgiving!
Rules
of the Game
by Burt Dubin
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More Details at: http://www.SpeakingBizSuccess.com
We're talkin' about
the game of being an expert at what you do. These rules are unforgiving. Break
them and a remorseless force simply sweeps you off the board, clicks you off the
screen—and you're not even history. You're nuthin', baby.
Abide
by these rules and you smile all the way to the bank. I started out not even
knowing there were rules. Within 4 years I'd lost my little all. $235,000 eaten
up, gone beyond recovery. Money talks, right? Well, mine went without saying!
I
learned these rules the hard way. You can too. You can learn the hard way. Do
you really choose to do that? Nobody cares. Nobody will care. It's your life.
Now that I've had a chance to think about it, I prefer the easy way. I'd rather
learn from other people's goof-ups. So, let's get started.
Rule
1: Have something of value to offer your company or your market . Something
you're passionate about. Something that comes from the marrow of your bones.
From your core. From your gut. From your essence. From your soul.
And
when you offer it, be it. Allow it out of your pores, out of your heart, out of
your deepest feelings and beliefs. Let it shine from your eyes, be reflected in
your stance and your glance, radiate from your fingertips. Yes, from your
eyelashes. Be on fire! Be so enraptured by what you offer that you magnetize
your prospects, associates and clients to your services or products. Rule 2. Be
a marketer first, an expert next. (Marketing, defined: Marketing is creating
conditions by which others decide on their own that they want what you've got.)
Be a marketer first—and then a deliverer of what you offer. Many fine
professionals and business people do not survive because they think the world is
going to welcome them with open arms. Sorry, no cigar. This is a painful lesson.
You
either gotta be so dazzling, charming, entertaining, gorgeous, brilliant that
your prospects and clients all but lose control, are beside themselves, go ape
in your presence. Or be a fine marketer.
How
to market is beyond the scope of this short piece. By whatever means, you just
gotta attract those in your universe to desire what you offer.
Rule
3. Have integrity. Integrity that is absolute. Would you go driving in a car
with a tire that wouldn't hold air? Would you go sailing in a leaking boat?
Would you eat a spoiled fruit? When the skin of a fruit is broken open, the
fruit begins to rot right there. Nature insists on integrity. Is integrity any
less important in your commitments to your prospects, your associates or your
clients?
Rule
4. Be exclusive. Be one-of-a-kind. Be a specialist. Create your unique market
position. Be special in your corner of your world. Be the only game in town.
Know more about what you do than anyone else on earth. And don't tell me you
can't do it. You can. I know you can. Your creator endowed you with a unique
talent. A talent nobody else has. Engage it!
Rule
5. Associate with brilliant achievers. Associate with people who are reaching
for lofty outcomes and dedicating themselves to worthy attainments. To outcomes
that make a vital difference for others as well as themselves. People who are
super-positive. People who build you up by their presence. Shun ordinary
work-a-day types who lack a sense of their latent magnificence.
Rule
6. Invest in Brand You. In this, my 22nd year in business, I continue to invest
tens of thousands of dollars in research each year. Not just dollars. Time.
Probable 20 to 30 hours each week in pure research. Why? So I can stay on the
cutting edge. And, not just time. Focus. Energy. Asking why. Contemplation.
Meditation. Looking inside. Looking outside. Looking away.
Here's
the idea. . . Make yourself such a unique resource for the market you serve that
there simply isn't a #2. Be so far out in front that others who would compete
with you can't even shine your shoes. This is what I want you to do. You do it
by using the brains your God gave you.
Rule
7. Find your North Star. Set your compass by your North Star. Your North Star is
your personal mission. The North Star allows mariners to set their course and
stay on course. That's what your personal mission does for you. Have a personal
mission. Put it in writing. Be sure it is transcendent. You know your mission is
transcendent when you awaken one morning realizing you no longer have your
mission. Instead, your mission has you. You're caught up in the rapture, the
energy, and the power of your mission. You're a mission samurai. You’re a
warrior.
Now
you're hooked. Hooked to the magnificent destiny you've created for yourself.
From this moment on you have a new and vibrant energy. It's always been there.
Waiting inside you. Waiting for you to release it.
Measure
your every decision against your mission. Whatever action serves your mission is
good. Actions that do not advance your mission are to be avoided. Create a
mission. And a
Rule
8. Set specific goals. Measurable goals. Goals with deadlines. Goals that
advance your mission. Then take the bit in your teeth. Go after those goals
ferociously. Relentlessly. Let setbacks strengthen your resolve.
Rule
9. Get debt-free as fast as you can. The wisest experts agree on this. Get out
of the plastic trap. Then, invest your profits for the long-term.
Rule
10. Make yourself one of the best anywhere. "Be more of what you are. Be
all of what you are. Do what you love; do it with your whole heart. Do it with
passion and a clear vision of where you are going. And a commitment to become
excellent and the courage to face your fears and to be realistic and honest with
yourself and to take complete responsibility for your future. And if you do that
and if every morning you wake up and hit the ground running you will be
outstanding in your field!" (Brian Tracy)
Rule
11. Raise your fees. Be worth more than your fees. Most entrepreneurs and
consultants lack the courage to set fees that reflect the real value they
deliver. This insight shows you why: Most specialists, 83%, according to Tom
Winninger, are the K-marts of their business. 17% of specialists are the
Tiffany's of their business. Which are you to be? Make yourself the best, the
very best, at what you do. And charge accordingly.
Rule
12. Get yourself a coach, a mentor. Get the very best you can find. Then trust
this person. If you can't trust this person, get somebody else. Open up. Tell
your mentor where you've been, where you are, where you want to be. Get an
expert in the field you've set your heart on. Someone who understands. Someone
who has been around the track a few more times than you. Listen to what your
mentor says. Abide by your mentor’s guidance. And march on to glory!
Burt
Dubin, 20 year veteran of the business of speaking, mentors speakers and
wanna-be’s world-wide. Burt works with people who want to be speakers and with
speakers who want to be masters.
The
words of his clients, the admiration and respect expressed for his work by some
of the world’s most successful speakers, testify to the values you receive.
For samples of the wisdom available to you, simply go to http://www.SpeakingBizSuccess.com.
Burt
Dubin, 1 Speaking
©
Copyright 2003 Burt Dubin
Keywords: public speaking, career, business
About
the Author
Burt Dubin,
burt@SpeakingBizSuccess.com
http://www.SpeakingBizSuccess.com
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